Serve and protect 50+ a high spf (50+) for maximum sun protection
Serve and Protect

Questions & Answers

Have a question

Be the first to ask question on this product.

Serve and Protect



Make hay while the sun shines - with
SPF on of course!

Serve and Protect is the world’s first SPF50+ to feature our signature energising ingredient, ATP. A water-based sun protection, Serve and Protect is light and non-greasy on the skin, with a matte, shine-free finish. A luxurious velvety moisturiser, Serve and Protect offers complete broad-spectrum, SPF50+ protection against damaging and ageing UVA and UVB rays.

  • Delivers UVA and UVB protection
  • Dries matte – no greasy finish in sight!
  • Sits well under makeup
  • Prevents premature ageing thanks to sophisticated ATP inclusion
  • Moisturises the skin

1,3-butylene glycol, Adenosine Triphosphate, Alkyl (C12-15) Benzoate, Carbomer, Cetostearyl Alcohol, Disodium edetate, Dl-alpha-tocopheryl acetate, Ethylhexylglycerin, Fragrance (perfume), Glycerol, Glyceryl monostearate, Hydrolysed vegetable protein, Iodopropynyl butylcarbamate, Phenoxyethanol, Potassium cetyl phosphate, Purified water, Sodium hydroxide, Sorbitan Stearate

Dermaenergy Actives

  • Octocrylene 7% w/w
  • Oxybenzone 3% w/w
  • Butyl methoxydibenzoylmethane 2.5% w/w
  • Phenylbenzimidazole sulfonic acid 2% w/w
  • Adenosine Triphosphate (ATP) - our Dermaenergy staple to boost your skin’s energy bank

Apply Serve and Protect 50+ to cleansed skin every morning as a daily moisturiser and broad-spectrum sunscreen. Apply generously to the exposed areas 20 minutes before sun exposure.
Re-apply every 2 hours or more often when exercising or swimming