Cleansers Have Charge: You may not know this, but for cleansers to perform at their optimal function (to clean the skin thoroughly), we formulate them with multiple surfactants (the ingredients that create bubbles). Some surfactants will come with charge and some without charge. The charged surfactants are called anionic and the neutral ones are call non-ionic. Cosmeceuticals cleansers are unique because they will formulate with both negative and neutral charges, where standard (non-cosmeceutical) cleansers will not. This is what makes a cosmeceutical cleanser special.
Anionic surfactants will use the charge and foam to remove dirt and oil from the skin. Non-ionic surfactants will use surface pressure to remove the dirt, resulting in a gentler, but less thorough clean. Non-ionic suit cream cleansers and are more gentle to the skin than a foaming cleanser.
Herein lies the challenge for cosmeceutical formulators, sometimes if you overcharge the cleanser, the rate of irritation can increase. Formulating with the right percentage of charge is therefore tricky.
Our foaming cleansers Clean With Envy and A Mean Clean and both super charged cleaners. But as we are continually looking at improving our line, we have now added Pineapple Enzymes to Clean with Envy to help gently exfoliate the skin while washing it. And A Mean Clean now has an addition of Salicylic Acid to help clear breakouts.
Cream Clean Cleanse is our new (non-ionic) cream cleanser. Due for release early 2021.